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Browsing by author "Cachero Martínez, Silvia"

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    • Building consumer loyalty through e-shopping experiences: the mediating role of emotions 

      Cachero Martínez, SilviaUniovi authority; Vázquez Casielles, RodolfoUniovi authority (2021)
    • Componente afectivo del comportamiento del consumidor: El papel de las emociones en la estrategia de distribución comercial offline y online 

      Cachero Martínez, SilviaUniovi authority (2016-02-25)
    • Consumer Behaviour towards Organic Products: The Moderating Role of Environmental Concern 

      Cachero Martínez, SilviaUniovi authority (2020)
    • Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency 

      Cachero Martínez, SilviaUniovi authority; Vázquez Casielles, RodolfoUniovi authority (2018)
    • La experiencia de compra en el punto de venta y su impacto sobre el «engagement» y la lealtad 

      Riva Valle, Laura (2021-06-22)
    • Living positive experiences in store: how it influences shopping experience value and satisfaction? 

      Cachero Martínez, SilviaUniovi authority; Vázquez Casielles, RodolfoUniovi authority (2017)
    • ¿Mejoran los «influencers» la credibilidad de la marca? El «product placement» como estrategia en Instagram 

      Allende Tamargo, MartaUniovi authority (2021-07-21)
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