Cachero Martínez, Silvia

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985103917

Biography

Fields of Specialization: Comercialización e Investigación de Mercados

Teaching: Investigación de Mercados; Comunicación Comercial; Dirección de Marketing

Department: Administración de Empresas

Last updated enero 16, 2024

Publications

Now showing items 1-10 of 10

Rompiendo esquemas en la Educación Superior: Aprendizaje en marketing a través de Gamificación y Role Playing

Cachero Martínez, Silvia; García Rodríguez, Nuria (Servicio de Publicaciones de la Universidad de Oviedo, 2024)
Because I'm happy: exploring the happiness of shopping in social enterprises and its effect on customer satisfaction and loyalty

Cachero Martínez, Silvia; García Rodríguez, Nuria; Salido Andrés, N. (2023)
Teaching marketing research at the university level—from academic and professional perspectives

Ballina Ballina, Francisco Javier de la; Cachero Martínez, Silvia (2023)
Connecting social enterprises and sustainable consumption: systematic review, bibliometric analysis, and conceptual framework

Salido Andrés, Noelia; García Rodríguez, Nuria; Cachero Martínez, Silvia (2022)
Building consumer loyalty through e-shopping experiences: the mediating role of emotions

Cachero Martínez, Silvia; Vázquez Casielles, Rodolfo (2021)
Consumer Behaviour towards Organic Products: The Moderating Role of Environmental Concern

Cachero Martínez, Silvia (2020)
Multi-tiered private labels portfolio strategies: Effects on consumer behavior

Vázquez Casielles, Rodolfo; Cachero Martínez, Silvia (2018)
Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency

Cachero Martínez, Silvia; Vázquez Casielles, Rodolfo (2018)
Living positive experiences in store: how it influences shopping experience value and satisfaction?

Cachero Martínez, Silvia; Vázquez Casielles, Rodolfo (2017)
Componente afectivo del comportamiento del consumidor: El papel de las emociones en la estrategia de distribución comercial offline y online

Cachero Martínez, Silvia (2016-02-25)

Cachero Martínez, Silvia

Biography

Biography

Publications

Rompiendo esquemas en la Educación Superior: Aprendizaje en marketing a través de Gamificación y Role Playing ﻿

Because I'm happy: exploring the happiness of shopping in social enterprises and its effect on customer satisfaction and loyalty ﻿

Teaching marketing research at the university level—from academic and professional perspectives ﻿

Connecting social enterprises and sustainable consumption: systematic review, bibliometric analysis, and conceptual framework ﻿

Building consumer loyalty through e-shopping experiences: the mediating role of emotions ﻿

Consumer Behaviour towards Organic Products: The Moderating Role of Environmental Concern ﻿

Multi-tiered private labels portfolio strategies: Effects on consumer behavior ﻿

Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency ﻿

Living positive experiences in store: how it influences shopping experience value and satisfaction? ﻿

Componente afectivo del comportamiento del consumidor: El papel de las emociones en la estrategia de distribución comercial offline y online ﻿

Rompiendo esquemas en la Educación Superior: Aprendizaje en marketing a través de Gamificación y Role Playing

Because I'm happy: exploring the happiness of shopping in social enterprises and its effect on customer satisfaction and loyalty

Teaching marketing research at the university level—from academic and professional perspectives

Connecting social enterprises and sustainable consumption: systematic review, bibliometric analysis, and conceptual framework

Building consumer loyalty through e-shopping experiences: the mediating role of emotions

Consumer Behaviour towards Organic Products: The Moderating Role of Environmental Concern

Multi-tiered private labels portfolio strategies: Effects on consumer behavior

Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency

Living positive experiences in store: how it influences shopping experience value and satisfaction?

Componente afectivo del comportamiento del consumidor: El papel de las emociones en la estrategia de distribución comercial offline y online