The Influence of Customer Relationship Marketing Strategies on Supply Chain Relationships: The Moderating Effects of Environmental Uncertainty and Competitive Rivalry
Publication date:
2011
Publisher version:
Citación:
Journal of Business-To-Business Marketing, 18(1), p. 50-82 (2011); doi:10.1080/10517121003717799
Descripción física:
p. 50-82
ISSN:
Identificador local:
20110349
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