Repositorio Institucional de la Universidad de Oviedo

The Influence of Customer Relationship Marketing Strategies on Supply Chain Relationships: The Moderating Effects of Environmental Uncertainty and Competitive Rivalry

Author:

Sanzo Pérez, María José; Vázquez Casielles, Rodolfo

Publication date:

2011

Publisher version:

http://dx.doi.org/10.1080/10517121003717799

Citación:

Journal of Business-To-Business Marketing, 18(1), p. 50-82 (2011); doi:10.1080/10517121003717799

Descripción física:

p. 50-82

URI:

http://hdl.handle.net/10651/9777

ISSN:

1051-712X

Identificador local:

20110349

DOI:

10.1080/10517121003717799