Repositorio Institucional de la Universidad de Oviedo

How much is it about the money? Using facebook to promote a web survey during the covid-19 pandemic and estimating average response-returns on ad-investments

Author:

Pedraza, P.; Suárez Álvarez, Ana; Vicente Cuervo, María Rosalía

Publication date:

2024

Publisher version:

http://dx.doi.org/10.1177/14707853241292526

Citación:

International Journal of Market Research, 67(1),(2024); doi:10.1177/14707853241292526

URI:

https://hdl.handle.net/10651/76819

ISSN:

1470-7853

DOI:

10.1177/14707853241292526

Patrocinado por:

Observatorio Social La Caixa