How much is it about the money? Using facebook to promote a web survey during the covid-19 pandemic and estimating average response-returns on ad-investments

dc.contributor.author	Pedraza, P.
dc.contributor.author	Suárez Álvarez, Ana
dc.contributor.author	Vicente Cuervo, María Rosalía
dc.date.accessioned	2025-02-07T07:22:33Z
dc.date.available	2025-02-07T07:22:33Z
dc.date.issued	2024
dc.identifier.citation	International Journal of Market Research, 67(1),(2024); doi:10.1177/14707853241292526
dc.identifier.issn	1470-7853
dc.identifier.uri	https://hdl.handle.net/10651/76819
dc.description.sponsorship	Observatorio Social La Caixa
dc.language.iso	eng
dc.relation.ispartof	International Journal of Market Research
dc.rights	©,
dc.source	Scopus
dc.source.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85206568090&doi=10.1177%2f14707853241292526&partnerID=40&md5=c52d7ee4b2d23da8f955da0a94080202
dc.title	How much is it about the money? Using facebook to promote a web survey during the covid-19 pandemic and estimating average response-returns on ad-investments
dc.type	journal article
dc.identifier.doi	10.1177/14707853241292526
dc.relation.publisherversion	http://dx.doi.org/10.1177/14707853241292526

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