Repositorio Institucional de la Universidad de Oviedo

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

Author:

Herrero, Ángel; Viejo Fernández, Nuria; Collado, Jesús; Sanzo Pérez, María José

Publication date:

2022

Publisher version:

https://doi.org/10.1108/JFMM-05-2020-0091

Citación:

Journal of Fashion Marketing and Management, 26(3), p. 401-419 (2022); doi:10.1108/JFMM-05-2020-0091

Descripción física:

p. 401-419

URI:

https://hdl.handle.net/10651/76112

ISSN:

1361-2026

DOI:

10.1108/JFMM-05-2020-0091b