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Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour
dc.contributor.author | Herrero, Ángel | |
dc.contributor.author | Viejo Fernández, Nuria | |
dc.contributor.author | Collado, Jesús | |
dc.contributor.author | Sanzo Pérez, María José | |
dc.date.accessioned | 2025-01-10T08:48:34Z | |
dc.date.available | 2025-01-10T08:48:34Z | |
dc.date.issued | 2022 | |
dc.identifier.citation | Journal of Fashion Marketing and Management, 26(3), p. 401-419 (2022); doi:10.1108/JFMM-05-2020-0091 | spa |
dc.identifier.issn | 1361-2026 | |
dc.identifier.uri | https://hdl.handle.net/10651/76112 | |
dc.format.extent | p. 401-419 | spa |
dc.language.iso | eng | spa |
dc.relation.ispartof | Journal of Fashion Marketing and Management | spa |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights | © 2021, Emerald Publishing Limited | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.title | Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour | spa |
dc.type | journal article | spa |
dc.identifier.doi | 10.1108/JFMM-05-2020-0091b | |
dc.relation.publisherversion | https://doi.org/10.1108/JFMM-05-2020-0091 | spa |
dc.rights.accessRights | open access | spa |
dc.type.hasVersion | AM | spa |
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