Choosing contracts to support ALFO strategy: insights from comparing franchised and managed hotels
Publication date:
2022
Publisher version:
Citación:
Industrial Marketing Management, 105, p. 94-108 (2022); doi:10.1016/j.indmarman.2022.05.015
Descripción física:
p. 94-108
ISSN:
Local Notes:
OA ATUO22
Patrocinado por:
The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by the Spanish Ministry of Economy, Industry and Competitiveness (Project ECO2017-85704-R).
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