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Choosing contracts to support ALFO strategy: insights from comparing franchised and managed hotels

Author:
Fernández Barcala, MartaUniovi authority; González Díaz, ManuelUniovi authority; López Bayón, SusanaUniovi authority
Publication date:
2022
Publisher version:
http://dx.doi.org/10.1016/j.indmarman.2022.05.015
Citación:
Industrial Marketing Management, 105, p. 94-108 (2022); doi:10.1016/j.indmarman.2022.05.015
Descripción física:
p. 94-108
URI:
http://hdl.handle.net/10651/65408
ISSN:
0019-8501
DOI:
10.1016/j.indmarman.2022.05.015
Patrocinado por:

The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by the Spanish Ministry of Economy, Industry and Competitiveness (Project ECO2017-85704-R).

Id. Proyecto:

MINECO/ECO2017-85704-R

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© 2022 The authors. Published by Elsevier Inc.
This item is protected with a Creative Commons License