Repositorio Institucional de la Universidad de Oviedo

Innovativeness and market orientation as forerunners of the new service added value and performance in the hotel industry

Author:

Pascual Fernández, Primitiva; López Sánchez, J. Á.; Reynoso, J.; Santos Vijande, María Leticia

Publication date:

2016

Publisher version:

http://dx.doi.org/10.1007/978-3-319-29877-1_183

Citación:

Pascual-Fernández, P., López-Sánchez, J.Á., Reynoso, J., Santos-Vijande, M.L. (2016). Innovativeness and market orientation as forerunners of the new service added value and performance in the hotel industry. In: L. Petruzzellis, R. Winer (eds). Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (pp. 925-926). Cham, Switzerland : Springer

Descripción física:

p. 925-926

URI:

http://hdl.handle.net/10651/64488

ISBN:

978331929877

ISSN:

2363-6165

DOI:

10.1007/978-3-319-29877-1_183