Innovativeness and market orientation as forerunners of the new service added value and performance in the hotel industry

dc.contributor.author	Pascual Fernández, Primitiva
dc.contributor.author	López Sánchez, J. Á.
dc.contributor.author	Reynoso, J.
dc.contributor.author	Santos Vijande, María Leticia
dc.date.accessioned	2022-09-06T07:28:22Z
dc.date.available	2022-09-06T07:28:22Z
dc.date.issued	2016
dc.identifier.citation	Pascual-Fernández, P., López-Sánchez, J.Á., Reynoso, J., Santos-Vijande, M.L. (2016). Innovativeness and market orientation as forerunners of the new service added value and performance in the hotel industry. In: L. Petruzzellis, R. Winer (eds). Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (pp. 925-926). Cham, Switzerland : Springer
dc.identifier.isbn	978331929877
dc.identifier.issn	2363-6165
dc.identifier.uri	http://hdl.handle.net/10651/64488
dc.format.extent	p. 925-926
dc.language.iso	eng
dc.relation.ispartof	Developments in marketing science: proceedings of the academy of marketing science
dc.rights	© 2016 Academy of Marketing Science
dc.source	Scopus
dc.source.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122162365&doi=10.1007%2f978-3-319-29877-1_183&partnerID=40&md5=855f79c94bffacb0b7905b2302c91d17
dc.title	Innovativeness and market orientation as forerunners of the new service added value and performance in the hotel industry
dc.type	book part	spa
dc.identifier.doi	10.1007/978-3-319-29877-1_183
dc.relation.publisherversion	http://dx.doi.org/10.1007/978-3-319-29877-1_183

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