Repositorio Institucional de la Universidad de Oviedo

When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes

Author:

Salido Andrés, Noelia; Rey García, Marta; Álvarez González, Luis Ignacio; Vázquez Casielles, Rodolfo

Publication date:

2021

Publisher version:

http://dx.doi.org/10.1007/s12208-021-00320-4

Citación:

International Review on Public and Nonprofit Marketing (2021); doi:10.1007/s12208-021-00320-4

URI:

http://hdl.handle.net/10651/62218

ISSN:

1865-1984

DOI:

10.1007/s12208-021-00320-4