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The brand management system and service firm competitiveness

dc.contributor.authorSantos Vijande, María Leticia 
dc.contributor.authorRío Lanza, Ana Belén del 
dc.contributor.authorSuárez Álvarez, Leticia 
dc.contributor.authorDíaz Martín, Ana María 
dc.date.accessioned2013-01-30T09:57:15Z
dc.date.available2013-01-30T09:57:15Z
dc.date.issued2012
dc.identifier.citationJournal of Business Research, 66(2), p. 148-157 (2012); doi:10.1016/j.jbusres.2012.07.007spa
dc.identifier.issn0148-2963
dc.identifier.urihttp://hdl.handle.net/10651/6176
dc.format.extentp. 148-157
dc.language.isoeng
dc.relation.ispartofJournal of Business Researchspa
dc.sourceSCOPUSspa
dc.titleThe brand management system and service firm competitivenesseng
dc.typejournal article
dc.identifier.local20121097spa
dc.identifier.doi10.1016/j.jbusres.2012.07.007
dc.relation.publisherversionhttp://dx.doi.org/10.1016/j.jbusres.2012.07.007spa


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