The brand management system and service firm competitiveness

dc.contributor.author	Santos Vijande, María Leticia
dc.contributor.author	Río Lanza, Ana Belén del
dc.contributor.author	Suárez Álvarez, Leticia
dc.contributor.author	Díaz Martín, Ana María
dc.date.accessioned	2013-01-30T09:57:15Z
dc.date.available	2013-01-30T09:57:15Z
dc.date.issued	2012
dc.identifier.citation	Journal of Business Research, 66(2), p. 148-157 (2012); doi:10.1016/j.jbusres.2012.07.007	spa
dc.identifier.issn	0148-2963
dc.identifier.uri	http://hdl.handle.net/10651/6176
dc.format.extent	p. 148-157
dc.language.iso	eng
dc.relation.ispartof	Journal of Business Research	spa
dc.source	SCOPUS	spa
dc.title	The brand management system and service firm competitiveness	eng
dc.type	journal article
dc.identifier.local	20121097	spa
dc.identifier.doi	10.1016/j.jbusres.2012.07.007
dc.relation.publisherversion	http://dx.doi.org/10.1016/j.jbusres.2012.07.007	spa

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