Companion cocreation: improving health service encounters of the elderly
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The increase of life expectancy leads to the elderly living with one or more chronic illnesses. Communication between the elderly and the healthcare professional is fundamental, but can be difficult. For that reason, it is common to find the patient with an accompanying family member in the doctor’s surgery. This work analyzes one of the possible actions of the companion during the provision of the medical service: the cocreation of value (through its two dimensions: coproduction and value in use) and its effects on the satisfaction of both the companion and the elderly patient.
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This work was supported by the Spanish Ministry of Economy and Competitiveness under the 2016-2019 call for R&D projects (ECO2016-76783-00). Secretaría de Estado de Investigación, Desarrollo e Innovación.
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