Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers?
Autor(es) y otros:
Fecha de publicación:
2019
Descripción física:
p. 3340-3348
Descripción:
International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 (33rd. 2019. Granada. Spain)
ISBN:
978-099985512-6
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