Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers?

dc.contributor.author	Mato Santiso, V.
dc.contributor.author	Rey García, M.
dc.contributor.author	Sanzo Pérez, María José
dc.date.accessioned	2020-04-29T10:56:31Z
dc.date.available	2020-04-29T10:56:31Z
dc.date.issued	2019
dc.identifier.isbn	978-099985512-6
dc.identifier.uri	http://hdl.handle.net/10651/54532
dc.description	International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 (33rd. 2019. Granada. Spain)
dc.format.extent	p. 3340-3348
dc.language.iso	eng
dc.relation.ispartof	Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020
dc.rights	©,
dc.source	Scopus
dc.source.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85074102873&partnerID=40&md5=69ae7f4d3fe9caa36cc58cc93eab9027
dc.title	Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers?
dc.type	conference output	spa

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