Repositorio Institucional de la Universidad de Oviedo

How to manage the online experience concerning transactional and experimental customers: case of e-fashion sector

Author:

Castro López, Adrián; Vázquez Casielles, Rodolfo; Puente García, Francisco Javier

Publication date:

2019

Publisher version:

http://dx.doi.org/10.3846/jbem.2019.9860

Citación:

Journal Of Business Economics And Management, 20(3), p. 595-617 (2019); doi:10.3846/jbem.2019.9860

Descripción física:

p. 595-617

URI:

http://hdl.handle.net/10651/53105

ISSN:

1611-1699; 2029-4433

DOI:

10.3846/jbem.2019.9860