Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators
Publication date:
2017
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Citación:
BRQ Business Research Quarterly, 20(2), p. 112-123 (2017); doi:10.1016/j.brq.2017.01.001
Descripción física:
p. 112-123
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The authors acknowledge funding provided by the Spanish Ministry of Economy and Competitiveness, as part of its R&D Plan (2009---2011), for the project entitled ‘Foundations as a key factor of Spanish firms’ corporate social responsibility strategy. Bi-directional analysis of the foundation-firm relationship following a marketing approach’’ (MICINN-09-ECO2009-11377). The authors also acknowledge the Spanish Association of Foundations (AEF) for endorsing that research project.
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