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Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators

dc.contributor.authorÁlvarez González, Luis Ignacio 
dc.contributor.authorGarcía Rodríguez, Nuria 
dc.contributor.authorRey García, Marta
dc.contributor.authorSanzo Pérez, María José 
dc.date.accessioned2017-06-29T09:12:27Z
dc.date.available2017-06-29T09:12:27Z
dc.date.issued2017
dc.identifier.citationBRQ Business Research Quarterly, 20(2), p. 112-123 (2017); doi:10.1016/j.brq.2017.01.001
dc.identifier.issn2340-9436
dc.identifier.urihttp://hdl.handle.net/10651/42914
dc.description.sponsorshipThe authors acknowledge funding provided by the Spanish Ministry of Economy and Competitiveness, as part of its R&D Plan (2009---2011), for the project entitled ‘Foundations as a key factor of Spanish firms’ corporate social responsibility strategy. Bi-directional analysis of the foundation-firm relationship following a marketing approach’’ (MICINN-09-ECO2009-11377). The authors also acknowledge the Spanish Association of Foundations (AEF) for endorsing that research project.
dc.format.extentp. 112-123
dc.language.isoeng
dc.relation.ispartofBRQ Business Research Quarterly
dc.rights© 2017 ACEDE
dc.rightsCC Reconocimiento - No comercial - Sin obras derivadas 4.0 Internacional
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.sourceScopus
dc.source.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85013149711&doi=10.1016%2fj.brq.2017.01.001&partnerID=40&md5=3f24ef0fc18ca7b8fc89b3a9117ad3ba
dc.titleBusiness-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators
dc.typejournal article
dc.identifier.doi10.1016/j.brq.2017.01.001
dc.relation.projectIDMICINN-09-ECO2009-11377
dc.relation.publisherversionhttp://dx.doi.org/10.1016/j.brq.2017.01.001
dc.rights.accessRightsopen access


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