Repositorio Institucional de la Universidad de Oviedo

The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets

Author:

García Acebrón, Constantino; Vázquez Casielles, Rodolfo; Iglesias Argüelles, Víctor

Publication date:

2010

Publisher version:

http://dx.doi.org/10.1080/10517121003620704

Citación:

Journal of Business-to-Business Marketing, 17(4), p. 317-335 (2010); doi:10.1080/10517121003620704

Descripción física:

p. 317-335

URI:

http://hdl.handle.net/10651/35977

ISSN:

1051-712X

DOI:

10.1080/10517121003620704