Brand equity in the European fruit and vegetable sector: A transaction cost approach

dc.contributor.author	Fernández Barcala, Marta
dc.contributor.author	González Díaz, Manuel
dc.date.accessioned	2024-04-05T09:46:32Z
dc.date.available	2024-04-05T09:46:32Z
dc.date.issued	2006
dc.identifier.citation	International Journal of Research in Marketing, 23(1), p. 31-44 (2006); doi:10.1016/j.ijresmar.2006.01.004
dc.identifier.issn	0167-8116
dc.identifier.issn	1873-8001
dc.identifier.uri	https://hdl.handle.net/10651/72122
dc.description.sponsorship	The research has been supported by the MCYT, a research agency of the Spanish Government, through the EC03-05334 project.
dc.format.extent	p. 31-44	spa
dc.language.iso	eng	spa
dc.publisher	Elsevier	spa
dc.relation.ispartof	International Journal of Research in Marketing, 23(1)	spa
dc.rights	© 2006 Elsevier B.V.
dc.title	Brand equity in the European fruit and vegetable sector: A transaction cost approach	spa
dc.type	journal article	spa
dc.identifier.doi	10.1016/j.ijresmar.2006.01.004
dc.relation.projectID	EC03-05334
dc.relation.publisherversion	https://doi.org/10.1016/j.ijresmar.2006.01.004

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