Brand equity in the European fruit and vegetable sector: A transaction cost approach
Publication date:
2006
Editorial:
Elsevier
Publisher version:
Citación:
International Journal of Research in Marketing, 23(1), p. 31-44 (2006); doi:10.1016/j.ijresmar.2006.01.004
Descripción física:
p. 31-44
Patrocinado por:
The research has been supported by the MCYT, a research agency of the Spanish Government, through the EC03-05334 project.
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