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TQM's contribution to marketing implementation and firm's competitiveness

Author:
Santos Vijande, María LeticiaUniovi authority; Álvarez González, Luis IgnacioUniovi authority
Publication date:
2009
Publisher version:
http://dx.doi.org/10.1080/14783360802622953
Citación:
Total Quality Management and Business Excellence, 20(2), p. 171-196 (2009); doi:10.1080/14783360802622953
Descripción física:
p. 171-196
URI:
http://hdl.handle.net/10651/7178
ISSN:
1478-3363
Identificador local:

20090724

DOI:
10.1080/14783360802622953
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