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Pro-environmental advertising strategies of greatest impact among college audiences
dc.contributor.author | Moral Pérez, María Esther del | |
dc.contributor.author | Bellver Moreno, M. C. | |
dc.contributor.author | López Bouzas, Nerea | |
dc.contributor.author | Castañeda Fernández, Jonathan | |
dc.date.accessioned | 2023-05-18T08:22:14Z | |
dc.date.available | 2023-05-18T08:22:14Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Index.Comunicación, 13(1), p. 223-246 (2023); doi:10.33732/ixc/13/01Proenv | |
dc.identifier.issn | 2444-3239 | |
dc.identifier.uri | http://hdl.handle.net/10651/68187 | |
dc.format.extent | p. 223-246 | |
dc.language.iso | eng | |
dc.relation.ispartof | Index.Comunicación | |
dc.rights | © 2023 Los autores | |
dc.rights | CC Reconocimiento - No Comercial 4.0 Internacional | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | |
dc.source | Scopus | |
dc.source.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85146442288&doi=10.33732%2fixc%2f13%2f01Proenv&partnerID=40&md5=0389b12a4c3bba85cc0454cdb35fe634 | |
dc.title | Pro-environmental advertising strategies of greatest impact among college audiences | |
dc.type | journal article | |
dc.identifier.doi | 10.33732/ixc/13/01Proenv | |
dc.relation.publisherversion | http://dx.doi.org/10.33732/ixc/13/01Proenv | |
dc.rights.accessRights | open access | |
dc.type.hasVersion | VoR |
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