Repositorio Institucional de la Universidad de Oviedo

Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: a systematic review and research agenda for enhancing stakeholder relationship marketing

Author:

Mato Santiso, V.; Rey García, M.; Sanzo Pérez, María José

Publication date:

2021

Publisher version:

http://dx.doi.org/10.1016/j.pubrev.2021.102074

Citación:

Public Relations Review, 47(4), (2021); doi:10.1016/j.pubrev.2021.102074

URI:

http://hdl.handle.net/10651/61657

ISSN:

0363-8111

DOI:

10.1016/j.pubrev.2021.102074