Word of mouth: how upward social comparisons influence the sharing of consumption experiences
Publication date:
2020
Publisher version:
Citación:
Journal of Consumer Behaviour, 20(3), p. 736-747 (2021); doi:10.1002/cb.1902
Descripción física:
p. 736-747
ISSN:
DOI:
Patrocinado por:
Ministry of Economics, Industry and Competitiveness, Spain Government, Grant/Award Number: ECO2016-76783-R; Ramón Areces Commercial Distribution Chair; Universidad de Oviedo, Grant/Award Number: PAPI-19-EMERG-15.
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