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Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
| dc.contributor.author | Ballina Ballina, Francisco Javier de la | |
| dc.contributor.author | Ballina, Isabel de la | |
| dc.date.accessioned | 2020-06-26T07:57:28Z | |
| dc.date.available | 2020-06-26T07:57:28Z | |
| dc.date.issued | 2019 | |
| dc.identifier.citation | Market-Trziste, 31(2), p. 153-170 (2019); doi:10.22598/mt/2019.31.2.153 | |
| dc.identifier.issn | 0353-4790 | |
| dc.identifier.issn | 1849-1383 | |
| dc.identifier.uri | http://hdl.handle.net/10651/55391 | |
| dc.format.extent | p. 153-170 | |
| dc.language.iso | eng | |
| dc.relation.ispartof | Market-Trziste | |
| dc.rights | © MARKETTRŽIŠTE | |
| dc.rights | CC Reconocimiento - No Comercial - Sin Obra Derivada 4.0 Internacional | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.source | WOS:000506032700003 | |
| dc.title | Scarcity as a desirable attribute of luxury fashion brands in millennial marketing | |
| dc.type | journal article | |
| dc.identifier.doi | 10.22598/mt/2019.31.2.153 | |
| dc.relation.publisherversion | http://dx.doi.org/10.22598/mt/2019.31.2.153 | |
| dc.rights.accessRights | open access | |
| dc.type.hasVersion | VoR |
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