Scarcity as a desirable attribute of luxury fashion brands in millennial marketing

Author:	Ballina Ballina, Francisco Javier de la; Ballina, Isabel de la
Publication date:	2019
Publisher version:	http://dx.doi.org/10.22598/mt/2019.31.2.153
Citación:	Market-Trziste, 31(2), p. 153-170 (2019); doi:10.22598/mt/2019.31.2.153
Descripción física:	p. 153-170
URI:	http://hdl.handle.net/10651/55391
ISSN:	0353-4790; 1849-1383
DOI:	10.22598/mt/2019.31.2.153