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Scarcity as a desirable attribute of luxury fashion brands in millennial marketing

Author:
Ballina Ballina, Francisco Javier de laUniovi authority; Ballina, Isabel de la
Publication date:
2019
Publisher version:
http://dx.doi.org/10.22598/mt/2019.31.2.153
Citación:
Market-Trziste, 31(2), p. 153-170 (2019); doi:10.22598/mt/2019.31.2.153
Descripción física:
p. 153-170
URI:
http://hdl.handle.net/10651/55391
ISSN:
0353-4790; 1849-1383
DOI:
10.22598/mt/2019.31.2.153
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