Repositorio Institucional de la Universidad de Oviedo

Modelling the effect of store flyers on supermarket sales: an application to olive oil demand

Author:

Boto García, David; Álvarez Pinilla, Antonio María

Publication date:

2020

Publisher version:

http://dx.doi.org/10.1016/j.jretconser.2020.102057

Citación:

Journal of Retailing and Consumer Services, 54 (2020); doi:10.1016/j.jretconser.2020.102057

URI:

http://hdl.handle.net/10651/55274

ISSN:

0969-6989

DOI:

10.1016/j.jretconser.2020.102057