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Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers?
dc.contributor.author | Mato Santiso, V. | |
dc.contributor.author | Rey García, M. | |
dc.contributor.author | Sanzo Pérez, María José | |
dc.date.accessioned | 2020-04-29T10:56:31Z | |
dc.date.available | 2020-04-29T10:56:31Z | |
dc.date.issued | 2019 | |
dc.identifier.isbn | 978-099985512-6 | |
dc.identifier.uri | http://hdl.handle.net/10651/54532 | |
dc.description | International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 (33rd. 2019. Granada. Spain) | |
dc.format.extent | p. 3340-3348 | |
dc.language.iso | eng | |
dc.relation.ispartof | Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 | |
dc.rights | ©, | |
dc.source | Scopus | |
dc.source.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85074102873&partnerID=40&md5=69ae7f4d3fe9caa36cc58cc93eab9027 | |
dc.title | Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers? | |
dc.type | conference output | spa |
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