Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

dc.contributor.author	Mato Santiso, Vanessa
dc.contributor.author	Rey García, Marta
dc.contributor.author	Sanzo Pérez, María José
dc.date.accessioned	2019-11-14T10:22:26Z
dc.date.available	2019-11-14T10:22:26Z
dc.date.issued	2019
dc.identifier.isbn	9789899843493
dc.identifier.issn	2166-0727
dc.identifier.uri	http://hdl.handle.net/10651/53347
dc.description	Iberian Conference on Information Systems and Technologies (CISTI) (14th. 2019. Coimbra, Portugal)
dc.format.extent	p. 8760774-
dc.language.iso	eng
dc.relation.ispartof	14th Iberian Conference on Information Systems and Technologies (CISTI)
dc.rights	© 2019 IEEE
dc.source	Scopus
dc.source.uri	https://www2.scopus.com/inward/record.uri?eid=2-s2.0-85070079292&doi=10.23919%2fCISTI.2019.8760774&partnerID=40&md5=0a3b96ef3b67360016142f97545e1212
dc.title	Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers?
dc.type	conference output	spa
dc.identifier.doi	10.23919/CISTI.2019.8760774
dc.relation.publisherversion	http://dx.doi.org/10.23919/CISTI.2019.8760774

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