Repositorio Institucional de la Universidad de Oviedo

Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

Author:

Mato Santiso, Vanessa; Rey García, Marta; Sanzo Pérez, María José

Publication date:

2019

Publisher version:

http://dx.doi.org/10.23919/CISTI.2019.8760774

Descripción física:

p. 8760774-

Description:

Iberian Conference on Information Systems and Technologies (CISTI) (14th. 2019. Coimbra, Portugal)

URI:

http://hdl.handle.net/10651/53347

ISBN:

9789899843493

ISSN:

2166-0727

DOI:

10.23919/CISTI.2019.8760774