Can emerging markets tilt global product design? Impacts of chinese colorism on hollywood castings

dc.contributor.author	Hermosilla, M.
dc.contributor.author	Gutiérrez Navratil, Luisa Fernanda
dc.contributor.author	Prieto Rodríguez, Juan
dc.date.accessioned	2018-11-27T08:03:39Z
dc.date.available	2018-11-27T08:03:39Z
dc.date.issued	2018
dc.identifier.citation	Marketing Science, 37(3), p. 356-381 (2018); doi:10.1287/mksc.2018.1089
dc.identifier.issn	0732-2399
dc.identifier.uri	http://hdl.handle.net/10651/49321
dc.description.sponsorship	Johns Hopkins Carey Business School internal research grant; Basque Country Government [POSDOC-2015]; Regional Government of Asturias [FC-15-GRUPIN14-064]
dc.format.extent	p. 356-381
dc.language.iso	eng
dc.relation.ispartof	Marketing Science
dc.rights	© 2018, INFORMS
dc.rights	CC Reconocimiento – No Comercial – Sin Obra Derivada 4.0 Internacional
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.source	Scopus
dc.source.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85049181791&doi=10.1287%2fmksc.2018.1089&partnerID=40&md5=5bf35f6e2fcbf281012936cc315cd025
dc.title	Can emerging markets tilt global product design? Impacts of chinese colorism on hollywood castings
dc.type	journal article
dc.identifier.doi	10.1287/mksc.2018.1089
dc.relation.projectID	FC-15-GRUPIN14-064
dc.relation.projectID	POSDOC-2015
dc.relation.publisherversion	http://dx.doi.org/10.1287/mksc.2018.1089
dc.rights.accessRights	open access
dc.type.hasVersion	AM

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