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Can emerging markets tilt global product design? Impacts of chinese colorism on hollywood castings

Author:
Hermosilla, M.; Gutiérrez Navratil, Luisa FernandaUniovi authority; Prieto Rodríguez, JuanUniovi authority
Publication date:
2018
Publisher version:
http://dx.doi.org/10.1287/mksc.2018.1089
Citación:
Marketing Science, 37(3), p. 356-381 (2018); doi:10.1287/mksc.2018.1089
Descripción física:
p. 356-381
URI:
http://hdl.handle.net/10651/49321
ISSN:
0732-2399
DOI:
10.1287/mksc.2018.1089
Patrocinado por:

Johns Hopkins Carey Business School internal research grant; Basque Country Government [POSDOC-2015]; Regional Government of Asturias [FC-15-GRUPIN14-064]

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This item is protected with a Creative Commons License