Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators

Álvarez González, Luis Ignacio; García Rodríguez, Nuria; Rey García, Marta; Sanzo Pérez, María José

doi:10.1016/j.brq.2017.01.001

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Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators

dc.contributor.author	Álvarez González, Luis Ignacio
dc.contributor.author	García Rodríguez, Nuria
dc.contributor.author	Rey García, Marta
dc.contributor.author	Sanzo Pérez, María José
dc.date.accessioned	2017-06-29T09:12:27Z
dc.date.available	2017-06-29T09:12:27Z
dc.date.issued	2017
dc.identifier.citation	BRQ Business Research Quarterly, 20(2), p. 112-123 (2017); doi:10.1016/j.brq.2017.01.001
dc.identifier.issn	2340-9436
dc.identifier.uri	http://hdl.handle.net/10651/42914
dc.description.sponsorship	The authors acknowledge funding provided by the Spanish Ministry of Economy and Competitiveness, as part of its R&D Plan (2009---2011), for the project entitled ‘Foundations as a key factor of Spanish firms’ corporate social responsibility strategy. Bi-directional analysis of the foundation-firm relationship following a marketing approach’’ (MICINN-09-ECO2009-11377). The authors also acknowledge the Spanish Association of Foundations (AEF) for endorsing that research project.
dc.format.extent	p. 112-123
dc.language.iso	eng
dc.relation.ispartof	BRQ Business Research Quarterly
dc.rights	© 2017 ACEDE
dc.rights	CC Reconocimiento - No comercial - Sin obras derivadas 4.0 Internacional
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.source	Scopus
dc.source.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85013149711&doi=10.1016%2fj.brq.2017.01.001&partnerID=40&md5=3f24ef0fc18ca7b8fc89b3a9117ad3ba
dc.title	Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators
dc.type	journal article
dc.identifier.doi	10.1016/j.brq.2017.01.001
dc.relation.projectID	MICINN-09-ECO2009-11377
dc.relation.publisherversion	http://dx.doi.org/10.1016/j.brq.2017.01.001
dc.rights.accessRights	open access

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