Intangible Resources and Plural Form as Drivers of Franchise Internationalization: Examination within a Two-Country Perspective
Publication date:
2013
Publisher version:
Citación:
Journal of Small Business Management, 51(4), p. 557-577 (2013); doi:10.1111/jsbm.12006
Descripción física:
p. 557-577
ISSN:
Identificador local:
20131034
DOI:
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