The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: A framework proposal

dc.contributor.author	Rey García, Marta
dc.contributor.author	Álvarez González, Luis Ignacio
dc.contributor.author	Bello Acebrón, Laurentino
dc.date.accessioned	2013-08-27T09:55:54Z
dc.date.available	2013-08-27T09:55:54Z
dc.date.issued	2013
dc.identifier.citation	International Review on Public and Nonprofit Marketing, 10(2), p. 87-102 (2013); doi:10.1007/s12208-012-0085-1
dc.identifier.issn	1865-1984
dc.identifier.issn	1865-1992
dc.identifier.uri	http://hdl.handle.net/10651/18405
dc.format.extent	p. 87-102
dc.language.iso	eng
dc.relation.ispartof	International Review on Public and Nonprofit Marketing
dc.source	SCOPUS
dc.title	The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: A framework proposal	eng
dc.type	journal article
dc.identifier.local	20130125
dc.identifier.doi	10.1007/s12208-012-0085-1
dc.relation.publisherversion	http://dx.doi.org/10.1007/s12208-012-0085-1

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