Repositorio Institucional de la Universidad de Oviedo

The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: A framework proposal

Author:

Rey García, Marta; Álvarez González, Luis Ignacio; Bello Acebrón, Laurentino

Publication date:

2013

Publisher version:

http://dx.doi.org/10.1007/s12208-012-0085-1

Citación:

International Review on Public and Nonprofit Marketing, 10(2), p. 87-102 (2013); doi:10.1007/s12208-012-0085-1

Descripción física:

p. 87-102

URI:

http://hdl.handle.net/10651/18405

ISSN:

1865-1984; 1865-1992

Identificador local:

20130125

DOI:

10.1007/s12208-012-0085-1