How smartness affects customer-based brand equity in rural tourism destinations

dc.contributor.author	Sustacha Melijosa, Inés María
dc.contributor.author	Baños Pino, José Francisco
dc.contributor.author	Valle Tuero, Eduardo Antonio del
dc.date.accessioned	2025-04-30T09:21:03Z
dc.date.available	2025-04-30T09:21:03Z
dc.date.issued	2024
dc.identifier.citation	Journal of Destination Marketing and Management, 34, (2024); doi:10.1016/j.jdmm.2024.100949
dc.identifier.issn	2212-571X
dc.identifier.uri	https://hdl.handle.net/10651/78780
dc.description.sponsorship	Spanish Ministry of Science, Innovation and Universities [PID2020-115183RB-C21]
dc.language.iso	eng
dc.relation.ispartof	Journal of Destination Marketing and Management
dc.rights	©,
dc.source	Scopus
dc.source.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209233700&doi=10.1016%2fj.jdmm.2024.100949&partnerID=40&md5=d218f5d9e2a74e70b0f9b987eef7026a
dc.title	How smartness affects customer-based brand equity in rural tourism destinations
dc.type	journal article
dc.identifier.doi	10.1016/j.jdmm.2024.100949
dc.relation.publisherversion	http://dx.doi.org/10.1016/j.jdmm.2024.100949

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