Repositorio Institucional de la Universidad de Oviedo

A cross-generational analysis of second-hand online shopping: comparing genx, millennials and genz

Author:

Calvo Porral, C.; Viejo Fernández, Nuria

Publication date:

2025

Publisher version:

http://dx.doi.org/10.1108/JCM-04-2024-6725

Citación:

Journal of Consumer Marketing, 42(1), p. 93-105 (2025); doi:10.1108/JCM-04-2024-6725

Descripción física:

p. 93-105

URI:

https://hdl.handle.net/10651/78498

ISSN:

0736-3761

DOI:

10.1108/JCM-04-2024-6725