Repositorio Institucional de la Universidad de Oviedo

The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment

Author:

El Abed, Mehdi; Castro López, Adrián

Publication date:

2024

Publisher version:

http://dx.doi.org/10.1108/APJML-02-2023-0109

Citación:

Asia Pacific Journal of Marketing and Logistics, 36(3), p. 715-735 (2024); doi:10.1108/APJML-02-2023-0109

URI:

https://hdl.handle.net/10651/72313

ISSN:

1355-5855; 1758-4248

DOI:

10.1108/APJML-02-2023-0109