The role of civil society organizations in social innovation as an example of the new social marketing
Publication date:
2019
Publisher version:
Citación:
Álvarez-García, B., Álvarez-González, L. I., Rey-García, M., Salido-Andrés, N., Sanzo-Pérez, M. J. (2019). The role of civil society organizations in social innovation as an example of the new social marketing. En: M. M. Galan-Ladero, H. M. Alves (eds). Case studies on social marketing: a global perspective (pp. 171-181). Cham : Springer
Serie:
Management for Professionals
Descripción física:
p. 171-181
ISBN:
978-3-030-04843-3
ISSN:
Patrocinado por:
ITSSOIN (Impact of the Third Sector as SOcial INnovation) project, funded by the European Commission.
Collections
- Capítulos de libros [6133]