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The role of civil society organizations in social innovation as an example of the new social marketing

Author:
Álvarez García, Begoña; Álvarez González, Luis IgnacioUniovi authority; Rey García, Marta; Salido Andrés, N.; Sanzo Pérez, María JoséUniovi authority
Publication date:
2019
Publisher version:
http://dx.doi.org/10.1007/978-3-030-04843-3_15
Citación:
Álvarez-García, B., Álvarez-González, L. I., Rey-García, M., Salido-Andrés, N., Sanzo-Pérez, M. J. (2019). The role of civil society organizations in social innovation as an example of the new social marketing. En: M. M. Galan-Ladero, H. M. Alves (eds). Case studies on social marketing: a global perspective (pp. 171-181). Cham : Springer
Serie:

Management for Professionals

Descripción física:
p. 171-181
URI:
https://hdl.handle.net/10651/69836
ISBN:
978-3-030-04843-3
ISSN:
2192-8096
DOI:
10.1007/978-3-030-04843-3_15
Patrocinado por:

ITSSOIN (Impact of the Third Sector as SOcial INnovation) project, funded by the European Commission.

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