Repositorio Institucional de la Universidad de Oviedo

The relationship between csr communication on social media, purchase intention, and e-wom in the banking sector of an emerging economy

Author:

Cheng, G.; Cherian, J.; Sial, M. S.; Mentel, G.; Wan, P.; Álvarez Otero, Susana; Saleem, U.

Publication date:

2021

Publisher version:

http://dx.doi.org/10.3390/JTAER16040058

Citación:

Journal of Theoretical and Applied Electronic Commerce Research, 16(4), p. 1025-1041 (2021); doi:10.3390/JTAER16040058

Descripción física:

p. 1025-1041

URI:

http://hdl.handle.net/10651/60142

ISSN:

0718-1876

DOI:

10.3390/JTAER16040058

Patrocinado por:

Gobierno de España [PID2019108503RB-I00]