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Nora Roberts’s Boonsboro Empire: Boosting Business through Romance, Invigorating Romance with Affective Capitalism

Author:
Fernández Rodríguez, CarolinaUniovi authority
Editor/Coord./Trad.:
Pérez Fernández, IreneUniovi authority; Pérez Ríu, CarmenUniovi authority
Subject:

Nora Roberts

Inn Boonsboro Trilogy

romantic love

affective capitalism

Publication date:
2021
Editorial:

Bern : Peter Lang

Citación:
Fernández Rodríguez, C. Nora Roberts’s Boonsboro Economic Empire: Boosting Business through Romance, Invigorating Romance with Affective Capitalism (2021) En I. Pérez Fernández y C. Pérez Ríu (Eds.) Romantic Escapes: Post-Millennial Trends in Contemporary Popular Romance Fiction (pp. 97-119) Bern : Peter Lang
Serie:

Critical Perspectives on English and American Literature, Communication and Culture; 24

Descripción física:
p. 97-119
Abstract:

The aim of this chapter is to analyze Nora Roberts’s Boonsboro economic empire, which comprises both the businesses she owns in the town of Boonsboro, Maryland and her Inn Boonsboro romances (2012), a trilogy which fictionalizes those same businesses. In particular, the goal is to study the ways in which Roberts’s trilogy contributes to the entwinement of romantic love with capitalism by probing into several aspects of the novels: the theme of courtship; the contradictory relationship between romance and capitalism; the romanticization of commodities and the commodification of romance; the use of metaphors that present love as both organic (irrational and gratuitous) and contractual (instrumental and utilitarian), and the characterization of the romantic hero as either a businessman or a warrior. Ultimately, the analysis will show the intricate ways in which Roberts’s commercial enterprises benefit from the affect provided by her romances, which are therefore proved to be written at the service of affective capitalism. It will also reveal the need to not disregard the romance genre as mere escapist or commercial literature, but to recognize its ability to shed light on the many paradoxes of our capitalist societies.

The aim of this chapter is to analyze Nora Roberts’s Boonsboro economic empire, which comprises both the businesses she owns in the town of Boonsboro, Maryland and her Inn Boonsboro romances (2012), a trilogy which fictionalizes those same businesses. In particular, the goal is to study the ways in which Roberts’s trilogy contributes to the entwinement of romantic love with capitalism by probing into several aspects of the novels: the theme of courtship; the contradictory relationship between romance and capitalism; the romanticization of commodities and the commodification of romance; the use of metaphors that present love as both organic (irrational and gratuitous) and contractual (instrumental and utilitarian), and the characterization of the romantic hero as either a businessman or a warrior. Ultimately, the analysis will show the intricate ways in which Roberts’s commercial enterprises benefit from the affect provided by her romances, which are therefore proved to be written at the service of affective capitalism. It will also reveal the need to not disregard the romance genre as mere escapist or commercial literature, but to recognize its ability to shed light on the many paradoxes of our capitalist societies.

URI:
http://hdl.handle.net/10651/58203
ISBN:
978-3-0343-4212-4
Patrocinado por:

This volume is published as part of the research project "The politics, Aesthetics and Marketing of Literary Formulae in Popular Women's Fiction: History, Exoticism and Romance" (FFI2016-75130-P) funded by the Spanish Ministry of Economy, Industry and Competitiveness (MINECO), the Spanish State Research Agency (AEI), and the European Regional Development Fund (ERDF). The editors also acknowledge the support of the University of Oviedo Research Funds in promoting the work of the TRANSLIT Research Group (GR-2014-0002).

Id. Proyecto:

FFI2016-75130-P

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