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Others’ fortune in online vs offline settings: how envy affects people’s intention to share information

dc.contributor.authorSuárez Vázquez, Ana 
dc.contributor.authorChica Serrano, Manuel
dc.identifier.citationInternet Research (2021); doi:10.1108/INTR-10-2019-0412
dc.description.abstractThis paper fills a gap in the existing literature by answering the following question: is the effect of envy on people’s intention to share information the same in offline settings and on online social networks? Two studies demonstrate (1) how envy that results from upward social comparisons affects people’s intention to share information and (2) the difference between online and offline settings. The likelihood of sharing information susceptible of triggering envy is lower on online social networks than in an offline scenario. In digital environments, feelings of envy depend on the number of social comparisons that the individual is exposed to. This research recommends (a) incorporating tools that allow online social network users to feel part of their network’s successes, (b) promoting offline diffusion of information, and (c) encouraging people to play an active role when using online social networks. To date the literature has paid no attention to envy as an engine of information sharing. This aspect is especially relevant when discussing platforms whose main goal is precisely information sharing and that offer fertile ground for upward social
dc.description.sponsorshipThe authors would like to thank the Ramón Areces Commercial Distribution Chair for financing a mobility grant of Dr. Suárez a visiting scholar at the Robert H. Smith School of Business of the University of Maryland on early stages of this project. Dr. Chica was supported by the Ramón y Cajal program [RYC‐2016‐19800]. This work was also supported by the project SIMARK [PY18‐TP‐4475] granted by the Andalusian Government and by the University of Oviedo [PAPI‐19‐EMERG‐15].spa
dc.relation.ispartofInternet Researchspa
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights© 2021 Emerald Publishing Limited
dc.subjectsocial networks
dc.subjectconsumer behaviour
dc.subjectdigital marketing
dc.titleOthers’ fortune in online vs offline settings: how envy affects people’s intention to share informationspa
dc.typejournal articlespa
dc.relation.projectIDRamón y Cajal/RYC‐2016‐19800
dc.relation.projectIDUniversidad de Oviedo/PAPI‐19‐EMERG‐15
dc.rights.accessRightsopen accessspa

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