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Resale Pricing as Part of Franchisor Know-How

dc.contributor.authorLópez Fernández, María Begoña 
dc.contributor.authorPerrigot, Rozenn
dc.contributor.authorBasset, Guy
dc.date.accessioned2020-04-01T09:56:20Z
dc.date.available2020-04-01T09:56:20Z
dc.date.issued2020-03-31
dc.identifier.citationJournal of Business and Industrial Marketing (2020); doi:10.1108/JBIM-05-2018-0145
dc.identifier.issn0885-8624
dc.identifier.urihttp://hdl.handle.net/10651/54250
dc.description.abstractAs franchisees are independent entrepreneurs, one important part of the business format that franchisors are not allowed to impose on their franchisees is resale prices. They are only allowed to indicate a recommended or a maximum price. This study looks further into the capabilities underlying the calculation of resale prices and suggests that price-setting is part of both: the “business know-how” transferred to franchisees and the “organizational know-how”, that is, capabilities developed and kept at the franchisor level.spa
dc.description.sponsorshipThe authors acknowledge the International Society of Franchising for the Best Paper Award they received at the 2019 conference as well as the Spanish Ministry of Economy and Competitiveness (ECO2017-85704-R) for its valuable support.spa
dc.language.isoengspa
dc.publisherEmerald Publishing Limitedspa
dc.relation.ispartofJournal of Business and Industrial Marketingspa
dc.rights© 2020, Emerald Publishing Limited
dc.subjectfranquiciasspa
dc.subjectfranchisingspa
dc.subjectpreciosspa
dc.subjectreventaspa
dc.subjectcapacidadesspa
dc.subjectKnow-Howspa
dc.titleResale Pricing as Part of Franchisor Know-Howspa
dc.typeinfo:eu-repo/semantics/articlespa
dc.identifier.doi10.1108/JBIM-05-2018-0145
dc.type.dcmitextspa
dc.relation.projectIDMINECO/ECO2017-85704-Rspa
dc.relation.publisherversionhttps://dx.doi.org/10.1108/JBIM-05-2018-0145spa
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessspa


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