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Resale Pricing as Part of Franchisor Know-How
dc.contributor.author | López Fernández, María Begoña | |
dc.contributor.author | Perrigot, Rozenn | |
dc.contributor.author | Basset, Guy | |
dc.date.accessioned | 2020-04-01T09:56:20Z | |
dc.date.available | 2020-04-01T09:56:20Z | |
dc.date.issued | 2020-03-31 | |
dc.identifier.citation | Journal of Business and Industrial Marketing (2020); doi:10.1108/JBIM-05-2018-0145 | |
dc.identifier.issn | 0885-8624 | |
dc.identifier.uri | http://hdl.handle.net/10651/54250 | |
dc.description.abstract | As franchisees are independent entrepreneurs, one important part of the business format that franchisors are not allowed to impose on their franchisees is resale prices. They are only allowed to indicate a recommended or a maximum price. This study looks further into the capabilities underlying the calculation of resale prices and suggests that price-setting is part of both: the “business know-how” transferred to franchisees and the “organizational know-how”, that is, capabilities developed and kept at the franchisor level. | spa |
dc.description.sponsorship | The authors acknowledge the International Society of Franchising for the Best Paper Award they received at the 2019 conference as well as the Spanish Ministry of Economy and Competitiveness (ECO2017-85704-R) for its valuable support. | spa |
dc.language.iso | eng | spa |
dc.publisher | Emerald Publishing Limited | spa |
dc.relation.ispartof | Journal of Business and Industrial Marketing | spa |
dc.rights | © 2020, Emerald Publishing Limited | |
dc.subject | franquicias | spa |
dc.subject | franchising | spa |
dc.subject | precios | spa |
dc.subject | reventa | spa |
dc.subject | capacidades | spa |
dc.subject | Know-How | spa |
dc.title | Resale Pricing as Part of Franchisor Know-How | spa |
dc.type | journal article | spa |
dc.identifier.doi | 10.1108/JBIM-05-2018-0145 | |
dc.relation.projectID | MINECO/ECO2017-85704-R | spa |
dc.relation.publisherversion | https://dx.doi.org/10.1108/JBIM-05-2018-0145 | spa |
dc.rights.accessRights | open access | spa |
dc.type.hasVersion | AM |
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