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A model for the strategic management of innovation and R&D at pharmaceutical firms through the analysis of clinical trials

Author:
Puente García, Francisco JavierUniovi authority; Alonso, Susana; Gascón García-Ochoa, FernandoUniovi authority; Ponte Blanco, BorjaUniovi authority; Fuente García, David Alfonso de laUniovi authority
Subject:

Fuzzy techniques

Innovation

Pharmaceutical industry

Real options

Publication date:
2019
Editorial:

Servicio de Publicaciones de la Universidad de Oviedo

Descripción física:
p. 137-138
Description:

International Conference on Industrial Engineering and Industrial Management (13th. 2019. Gijón)

URI:
http://hdl.handle.net/10651/51580
ISBN:
978-84-17445-38-6
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