Framework for evaluating the effectiveness of website personalization

dc.contributor.author	Esteller-Cucala, María
dc.contributor.author	Fernández, Vicenc
dc.contributor.author	Villuendas, Diego
dc.date.accessioned	2019-07-08T11:30:32Z
dc.date.available	2019-07-08T11:30:32Z
dc.date.issued	2019
dc.identifier.isbn	978-84-17445-38-6
dc.identifier.uri	http://hdl.handle.net/10651/51564
dc.description	International Conference on Industrial Engineering and Industrial Management (13th. 2019. Gijón)	eng
dc.format.extent	p. 179-180	spa
dc.language.iso	eng	eng
dc.publisher	Servicio de Publicaciones de la Universidad de Oviedo	spa
dc.relation.ispartof	13th International Conference on Industrial Engineering and Industrial Management	eng
dc.rights	© del capítulo, los autores 2019	spa
dc.rights	© de la edición, Universidad de Oviedo 2019	spa
dc.subject	A/B testing	eng
dc.subject	Website personalization	eng
dc.subject	Website evaluation framework	eng
dc.title	Framework for evaluating the effectiveness of website personalization	eng
dc.type	conference output	spa
dc.rights.accessRights	open access	eng