Framework for evaluating the effectiveness of website personalization
Subject:
A/B testing
Website personalization
Website evaluation framework
Publication date:
2019
Editorial:
Servicio de Publicaciones de la Universidad de Oviedo
Descripción física:
p. 179-180
Description:
International Conference on Industrial Engineering and Industrial Management (13th. 2019. Gijón)
ISBN:
978-84-17445-38-6
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